The difference between a press release and media relations story is that while a press release is meant to inform people, media relations stories are meant for engagement. With these differences in mind, it’s easier to see why so many businesses use the two types of communications for different purposes.
The following blog post will discuss the difference between press releases and media relations storytelling while exploring how they can be used together to amplify your marketing strategy
What is a press release vs. media relations
The definition of a press release is a formal announcement to the public about something that is new. A press release generally consists of five elements, which are the who, what, when, where, and why. Press releases are one-way communications.
Media relations, on the other hand, are two-way communications in which you engage with your audience. The purpose of media relations stories is not only to inform people but to also engage them. In contrast to a press release, media relations stories go beyond just facts and include information about how the company or person feels about an event or issue.
How to use a press release
A press release can be used to share company news with members of the media, investors, and other stakeholders. You can also use a press release to promote or launch a new product or service. When writing your press release, you need to decide what type of journalists you want to communicate with and make sure that the language is appropriate for them.
How to use media relations
You can use media relations to amplify your marketing strategy. When doing so, it’s important to remember that they are two-way communications in which you engage with your audience. Media relations storytelling goes beyond just facts and shares information about how the company or person feels about an event or issue. This is why media relations are so effective not only for news stories but also for marketing campaigns, events, strategies, and more.
It is important for businesses to realize that people do not respond the same way, so it is not a good idea to forget about one type of communication and focus only on the other. “Press releases are useful when you first announce your product or service or if you want to share company news,” says Beth Koloski, Associate Creative Director at About.com. “In contrast, content marketing pieces are better for driving online traffic and conversions.”
Why businesses need both types of communications, and when they should be used
As you can see, both types of communications are valuable for different purposes. Press releases are typically used to inform the public about a new development, while media relations stories are used to engage people.
When deciding what kind of communication to use in your marketing strategy, consider the following:
- Do you want to share company news with members of the media, investors, and other stakeholders? Do you want to promote or launch a new product or service?
- If your answer is “yes” to either question then a press release is appropriate. On the other hand, if your need is to inform and engage others about your brand or company’s values then the best option may be media relations storytelling.
Where can I buy Press Releases?
One of the best ways to make sure that you are using both types of communications effectively is to plan ahead. This way, you will have a better understanding of what your goal is and how the various communications can help you meet that goal. Planning and buying press releases and media relations from brands like The Media Segment with the help of experts in there can be very helpful as they can provide all the possible information about running a successful campaign. You can schedule a free consultation for free by clicking here.
Why PR firms are better than newswire sites for business communications?
A company that does PR for a living will be able to provide you with in-depth knowledge of how to get your message out. They will have a better understanding of the publishing business, which means they know where and how to distribute your story. When you work with a good public relations firm, they will also have contacts with journalists that belong to the publications they represent.
This is another advantage over working with the newswire companies because at times they don’t have the expertise in place to help you do the job. You can only just write and release from whatever they offer without any expertise assistance.In the past, this was a significant drawback of working with wire agencies compared to going to PR firms.
Media relations are two-way interactions in which you engage with your audience. The purpose of media relations stories is not only to inform people but also to engage them, and often times these types of communications can help a company or person build relationships that lead to future sales. In contrast, press releases are one-way communications about something new the company has done; they’re typically sent out by companies as formal announcements for public consumption. Businesses need both types of communication because while they serve different purposes, they also complement each other in order amplify marketing strategy!